The Role a Brand Ambassador Plays in Growing Small Scale Business.
The role a brand ambassador plays can not be over emphasized in the era of digitalization that we are.
First, he create a suitable awareness for a group of interested audience or customers on a particular product. At this stage the role of caving a nitch must have been attained by the brand ambassador as well.
Second, to put up relatable contents that is engaging periodically. An engaging content is one of the vital roles that a brand influencer must always seek to attain for the small scale business to thrive.
Providing additional information is not left out of the role of a brand ambassador. Giving one’s client additional information about what they have interest in can contribute to the growth of a small scale business provided it is relatable.
As students, one of the best way to have a working experience can be through being Brand Ambassador which in in return adds to your CV.
To crown it all, the role of a brand ambassador is to push out engaging contents, give updates on the product per time through periodical posts as well as providing additional information for the audience.
Authored by: James Popoola
SDGs Advocate |Business Strategist | Brand Ambassador for CowryWise and Youth Opportunities
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